Ted Bates & Rosser Reeves

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Ted Bates the Executive.

Theodore Lewis “Ted” Bates(September 11, 1901–May 30, 1972) was an American advertising executive who founded a worldwide advertising agency that bears his name. Biography Born in New Haven, Connecticut, Bates attended Phillips-Andover Academy, then graduated from Yale University in 1924. … Continue reading

Rosser Reeves

Rosser Reeves (10 September 1910–24 January 1984) was a hugely successful American advertising executive and pioneer of television advertising. He believed the purpose of advertising is to sell. He insisted that an advertisement or commercial should show off the value … Continue reading

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